Creative Genius: An Innovation Guide for Business Leaders, by Peter Fisk

By Peter Fisk

Time and area. Genetics and robotics. schooling and type. chances constrained in basic terms by means of our imaginations. the long run is yours to create. Could you be the Leonardo da Vinci of our times?Most rules are incremental, fast copied and suffocated by means of conventions. "Future again" pondering starts off with stretching chances then makes them a fact "now forward". the easiest rules emerge by way of seeing what everybody has noticeable, and considering like no one else. Newness happens within the margins no longer the mainstream. options emerge via strong fusions of the simplest principles into sensible, valuable recommendations. artistic humans get up. Visionaries, border crossers and video game changers. have interaction your correct mind, open your eyes, imagine extra holistically... instinct rules.From Apple to Blackberry, GE to Google, leading edge businesses stand proud of the gang now not rather a lot for his or her unprecedented items, regardless of what one may possibly imagine, yet for how they problem conventions, redefine markets, and alter client expectancies. Apple did not simply create the iPod; it anticipated the way forward for song after which made a product to carrier that destiny. And a similar holds real for each hugely leading edge corporation. In inventive Genius, Peter Fisk provides ten tracks for innovation and offers company blueprints for making that innovation happen.Creative Genius is electrified by means of the mind's eye and viewpoint of Leonardo da Vinci, that allows you to force creativity, layout and innovation in additional radical and robust methods. It comprises sensible instruments starting from situation making plans and context reframing to speeded up innovation and industry access, plus 50 tracks, 25 instruments, and 50 inspiring case studies.Creative Genius is "the most sensible and final" within the Genius sequence via bestselling writer Peter Fisk. Others contain company Genius, advertising and marketing Genius and patron Genius.

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Extra info for Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

Sample text

Certainly the ideas of looking further into the future and deeper into the consumer’s world are only beginning to matter in business today. Techniques such as scenario planning on consumer immersion are still rare. Going beyond the assumptions and research statistics to live with consumers, to understand how products and services are used, enable people to do more, enrich their lives – by seeing the challenge and opportunity from their perspective. We now examine Leonardo’s seven talents in a little more detail, looking at what they mean for creativity and innovation today, and how you can embrace them in pursuit of your own creative genius.

Yet he also sees this as a virtue, as it means he is not inhibited like others. Instead he takes a human perspective, challenging every aspect of design, usability and communication. Meet any other entrepreneur – such as Richard Branson, for example – and they are intensely curious about you and your thoughts, about why things are as they are, and how they could be different. In Branson’s pocket there is always a small notebook full of scribbled notes, untidy pictures, questions and new ideas. Every situation, every person, every hour, he adds more to his thinking.

Meet any other entrepreneur – such as Richard Branson, for example – and they are intensely curious about you and your thoughts, about why things are as they are, and how they could be different. In Branson’s pocket there is always a small notebook full of scribbled notes, untidy pictures, questions and new ideas. Every situation, every person, every hour, he adds more to his thinking. How can you be relentlessly curious? It is easy to be so focused, that there feels like no time or space in which to think.

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